Local SEO is the work of making your business show up when someone nearby searches for what you offer - for example, "roofer near me" or "dentist in Butler PA".
It comes down to a few things working together:
- Google Business Profile. A complete, accurate profile is the single biggest local-ranking factor. See Google Business Profile basics.
- Consistent business info. Your name, address and phone number should match everywhere they appear online.
- Reviews. Recent, genuine reviews lift both your ranking and your click-through. See Getting more Google reviews.
- On-page content. Pages that clearly describe each service and the areas you serve.
Local SEO is a compounding effort, not a switch. Most businesses see meaningful movement within two to three months.